Product Marketing Specialist

Herndon, VA, United States (USA), HawkEye 360 [1055]

Field(s) of expertise
Marketing and Sales
Job type

About this job

HawkEye 360 is enabling a safer world by delivering a new form of a Radio Frequency (RF) data analytics. We operate the first of its kind commercial satellite constellation to identify and geolocate a broad set of RF signals. We extract value from this unique data through proprietary algorithms, fusing it with other sources to create powerful analytical products that solve hard challenges for our global customers. Our products include maritime domain awareness and spectrum mapping and monitoring designed to serve a wide range of commercial, government and international customers.

Build the world’s first RF-Derived Geospatial Analytics Firm

HawkEye 360 is seeking a Product Marketing Specialist to join an innovative team in a quickly growing startup. We need a talented individual to bring our revolutionary RF analytics to market by planning and executing product launches in close collaboration with the Vertical Marketing Specialist, Product Management and Sales teams. This hands-on role will support the Sales organization through product content, demonstrations, product promotion, and routine communication that generates leads and drives account growth with consistent and timely messaging. The Product Marketing Associate will play a key role in building global awareness about HawkEye 360 to US government, international government, and maritime customers. This position reports to the Product Marketing Director.


  • Guide new products through the go-to-market process.
  • Become an expert in our advanced RF data and analytics products.
  • Develop and maintain the latest product collateral and demos for Sales.
  • Develop articles, use cases, and other content to build awareness.
  • Generate creative ideas for messaging, branding, and promotional efforts.
  • Work collaboratively with Product Management to gather information, define product narrative, and form launch strategy.
  • Work collaboratively with the Vertical Marketing Specialist to plan communications.
  • Manage the lead generation process, to make sure that information is properly captured, assigned, and tracked.
  • Drive the success of distributor partners by supplying useful content.
  • Support tradeshow exhibition and customer demonstrations.
  • Reinforce by example the company’s commitment to its values, including integrity and compliance.


  • 3+ years product marketing experience within a B2B or B2G environment.
  • Excellent writing skills for creating marketing content about high-tech products.
  • Demonstrated knowledge of geospatial information, data analytics, data science, RF technologies, signals information, and/or other relevant technical understanding.
  • Strong organizational skills to manage project requirements and timelines.
  • Self-starter who takes ownership of multiple projects and meet deadlines.
  • Ability to work independently and collaboratively within a team environment.
  • Required proficiency in MS Office. Desired proficiency with Adobe InDesign.


Security Clearance

  • None required.


Cultural Fit…

  • Ability to work in a small and fast-paced environment.
  • Ability to work well with all levels of all company disciplines (i.e. Legal, HR, etc.).
  • Sense of humor and ability to proactively problem solve.


HawkEye 360, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.

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